Pop Pacifier, presented on Shark Tank Episode 18, Season 9, was designed to solve a common problem. Parents and caregivers are all too familiar with the saga of the dropped pacifier. Managing a needy child who doesn't understand having to wait until the dirty pacifier is cleaned can lead to frazzled nerves. Now there's a pacifier which can be safely returned to a child because the nipple disappears into the casing whenever the pacifier is dropped.
Janna Badger and Nicki Radzley left their jobs in in industrial design and marketing and formed Doodle & Company to launch the product. A patent has been issued and the company completed a successful Kickstarter campaign.
Nicki appeared on Shark Tank asking for $250,000 in exchange for 5% of her company. She walked away with a deal with Kevin O'Leary for $250,000 for 15%, turning down an offer from guest shark Sarah Blakely and Lori Greiner, which involved giving up 20% of her company.
When the Pop Pacifier nipple is released, it pops back into a silicone “cloud,” protecting it from contact with whatever surface the pacifier lands on. The pacifiers are made of medical-grade silicone, which meets US and EU safety standards. They are BPA-free, lead-free and free of PVC and latex. Pop Pacifiers are available in a orange (coral), green, pink and blue (teal). The Pop Pacifier is designed for babies 0 to 6 months of age.
SHARK TANK PRODUCT UPDATE
Get a 2-pack at Amazon:
Doddle & Company plan to offer a popable teether in the Spring of 2018. They also plan to offer a larger version of Pop Pacifier for 6 to 12 month old babies.
Check back to see what happens to Doddle & Company's Pop Pacifier following their Shark Tank appearance on January 21, 2018. Many of the deals made in the Tank fall through during due diligence, but most entrepreneurs get a boost in sales, regardless of the outcome.